Algo Group Inc., Canada, has signed a letter of intent to enter into a partnership with Max Azria
and Los Angeles-based AZ3 Inc., which does business as BCBG Max Azria.The agreement will result in
Azria becoming a significant shareholder of Algo Group and involves Azria as a distributor of all
labels produced by Algo Group. Algo Group will also become the licensee throughout Canada for all
apparel, footwear and accessories of three of the labels under the BCBG Max Azria Group umbrella,
including BCBG Max Azria, Parallel and To The Max.A successful business has to have a global
presence, said Azria, but expanding globally also involves building partnerships with companies
that have a strong hold on particular markets. This partnership with Algo Group will create a
powerful synergy that will result in much stronger manufacturing, sales and distribution of all the
labels involved in the respective territories.
December 2000
