Avery Dennison Retail Information Services, Westlake Village, Calif., has begun a three-phase
rollout of new tag-free labeling products and technologies. The recent introduction of ComfortTag
heat transfers marks the first phase. Designed for the apparel, activewear and undergarment
markets, the new transfers carry product identification and brand information on film labels
securely attached to the garment for improved wearer comfort.
The second phase, scheduled for mid-2004, will feature variable imprinting capabilities to
enable garment manufacturers and suppliers to add variable data to partially preprinted film
labels.
Later this year, the final phase of Avery Dennison’s rollout will introduce products designed
to strengthen security and prevent counterfeiting, as well as film that enables removal of
mis-applied bonded transfers.
July 2004
