At its headquarters, Santa Monica, Calif.-based footwear wholesaler Blowfish LLC has implemented
online order management, electronic data interchange, and sales planning and tracking components of
Fairfield, N.J.-based end-to-end business software solutions designer RLM Apparel Software Systems
Inc.’s FashionManager™ Web-based software. Blowfish sells footwear internationally through
department, specialty and online retailers. The company manages its own Blowfish Malibu and Guppy
Love brands, as well as a private label business.
“Focusing on innovative products and moderate price points has allowed us to grow even in a
down economy,” said Greg Kearns, COO, Blowfish. “This growth led us to look for a new business
system that could scale to meet our growing needs and enable us to streamline and better manage our
order, distribution and customer delivery processes. We wanted to implement the new system while we
are small so we can maintain our low overhead costs and train our new people on the best methods
and technology from day one.”
Blowfish has fully integrated RLM’s FashionManager software into its warehouse systems to
automate order flow and Universal Product Code information. The software also handles direct
shipping of Blowfish’s private label goods to global retail locations.
“FashionManager gives our sales and customer service people the information they need to
efficiently manage our diverse order, distribution and sales planning processes while keeping
everyone up-to-date and on the same page regardless of their location,” Kearns said. “We also
expect RLM’s industry expertise to streamline our future expansion into apparel and other products
lines.”
June 23, 2009
