Hanesbrands Inc., Winston-Salem, N.C., is restructuring its global imagewear business, which sells
basic apparel to wholesalers in the screen-print market and accounts for 8 percent of the company’s
sales.
The company will sell the European imagewear division to an affiliate of Smartwares BV, the
Netherlands, for some $20 million. Within its U.S. imagewear division, Hanesbrands will discontinue
private-label production and exit its Outer Banks brand business, which produces golf, corporate
and sportswear apparel. The U.S. imagewear operations will be renamed branded printwear and will
focus on Hanes® and Champion® branded products in the United States.
July/August 2012
