LOS ANGELES — January 23, 2018 — Female-founded medical apparel company FIGS raised $65 million in a most recent investment round from Tulco, bringing total funding to date to $75 million.
Founded in 2013 by Heather Hasson and Trina Spear, FIGS is transforming the healthcare experience by creating the highest quality medical apparel in the world and developing an unprecedented, branded ecommerce platform for medical professionals.
The $50 billion medical apparel industry is dominated by low end suppliers that sell in bulk to brick and mortar retailers. Disrupting an antiquated market might sound like an easy feat, but as co-CEO and co-founder Heather Hasson pointed out: “We’re not just changing an antiquated industry, we’re changing purchasing behaviors that have been ingrained in this community for over a hundred years. That has never been done.”
To do this well, FIGS lets data lead the way. Utilizing technology to make personalized digital relationships with their consumers was key to their success to date, which is sizeable. Since their last round of funding in 2016, the business has grown more than 10 times. “We have no plans to slow down,” Hasson said. “We’re using predictive data analytics and machine learning to connect with our community and bring them more of what they want.”
This new round of funding will be used for advancements in technology, customization and to buy out existing investors. The infusion of capital will also speed up the company’s existing pipeline, which includes international expansion. “International is the logical next step for our brand, which already has demand and clientele outside the U.S.,” Hasson said.
It’s also one of the reasons Tulco was eager to invest in the business. “Data analytics, machine learning and artificial intelligence are helping to transform traditional industries,” said Thomas Tull, Tulco founder and CEO. Tulco is now the sole outside investor in FIGS. “FIGS is using these tools to reimagine the workwear category and we couldn’t be happier with the results.”
Posted January 23, 2018
Source: FIGS
