FRANKFURT AM MAIN — September 23, 2021 — Addition to Frankfurt Fashion Week: Messe Frankfurt is launching a new platform for quality and lifestyle fashion in the mainstream sector. Called Val:ue, the new event augments the Frankfurt Fashion Week by adding a supplementary market segment and, for the first time, will bring together international brands, producers, designers and buyers at Frankfurt Fair and Exhibition Centre from January 18-20, 2022.
“With Val:ue, we are creating a new, central meeting place for the fashion world’s global players within the framework of the Frankfurt Fashion Week. Now, firmly established retail brands from the quality mainstream segment have the chance to get together there and, against the background of first-class presentations of collection highlights, find answers to the urgent challenges generated by the process of transformation currently taking place in the sector. In other words, Val:ue is rounding off the Frankfurt Fashion Week by adding an extra market segment and ensuring complete coverage of the fashion spectrum,” said Claudia Franz, director, Brand Management Apparel Fabrics & Fashion, Messe Frankfurt.
Leading brands and independent labels
Val:ue presents the latest looks and future-oriented trends for the coming season in the fields of men’s and women’s outerwear, shoes, leather goods, accessories and lifestyle. To this end, it focuses on companies with a well-developed brand consciousness and a good sales network, which are positioned as driving forces of innovation in the trade. Thus, the spotlight of the new fashion fair is on customer-oriented product developments, new logistics concepts, digitalization and greater sustainability in the mainstream. Val:ue shows how footfall-generating and business-relevant brands tackle tomorrow’s challenges and how they take advantage of the opportunities offered by the transformation process. This is to say, the worldwide sector now has not only a compact platform for business and commerce but also a great solution for buyers with regard to one-stop-shops. The result is a melting pot for the fashion world, in which both major international labels and new, ambitious independent labels are to be found.
New: Sourcing at Frankfurt Fashion Week
Professional sourcing solutions are more important than ever before given the challenges arising from the on-going transformation of the sector and the geographic changes taking place in the value chain. Therefore, Val:ue is being supplemented purposefully by the downstream subject of apparel sourcing in the world of fashion. In this segment, established and aspiring players show turnkey solutions for all participants of the fashion market – including white and private labels distinguished by a high standard of quality. Whether for garments, accessories, bags, shoes or leather goods, Val:ue is where new international business relationships and trusting partnerships are founded. In a nutshell: the apparel sourcing in fashion segment at Val:ue offers a variety of additional buying options for participants of the Frankfurt Fashion Week.
Impulses for the transformation of the fashion sector
Val:ue supports the 17 Sustainable Development Goals (SDG) of the United Nations for social, economic and ecological change. Reference is being made to the SDGs at the première of Val:ue and, from 2023, they will be a precondition for companies to take part. Thus, Val:ue is set to generate new impulses for the future-oriented transformation of the fashion sector and create new opportunities for exhibitors to put their own sustainability commitment in the limelight.
Register now and be part of the first Val:ue
Val:ue invites the international fashion community to be part of the new event. Brands and retailers can be in position from the time the transformation of the sector begins to take shape. Then, from January 18-22, 2022, the motto in Frankfurt will be “think fashion differently.”
Posted September 23, 2021
Source: The Messe Frankfurt Group
