BEAVERTON, Ore. — March 7, 2023 — NIKE Inc. announced senior leadership changes today in support of its Consumer Direct Acceleration (CDA). CDA is a digitally empowered phase of NIKE’s strategy to unlock long-term growth and profitability, first announced in 2020.
Amy Montagne, currently vice president/general manager, APLA, will transition to lead the Women’s business as vice president/general manager, Women’s. Cathy Sparks, currently Vvice president Nike Direct, EMEA, will transition to lead the APLA geography as vice president/general manager, APLA. Whitney Malkiel, currently vice president/general manager Women’s, has decided to leave Nike.
“These changes will further build on our strengths and underscore our commitment to accelerate our women’s business, invest in our geographies, and further grow our top talent. We remain committed to transforming Nike faster to define the marketplace of the future and unlock the next phase of growth through CDA,” said Heidi O’Neill, president of Consumer and Marketplace.
“Whitney played a significant role in leading our women’s business over the last three years and in her more than 20 years at Nike. We thank her for her contributions and leadership to the company,” said O’Neill.
These changes are effective as of March 13.
Biographical information on leaders:
Montagne is an 18-year NIKE leader, most recently leading the Asia-Pacific Latin America geography. Previously she has held the roles of vice president of Global Men’s, vice president/general manager, Global Categories, vice president/general manager, Global Women’s and vice president/general manager, Global Merchandising. She has also held positions of increasing responsibility in North America, Running, Women’s Training and Sportswear. Prior to joining NIKE, Montagne held roles in allocation, planning and merchandising at Gap Inc., Mervyn’s and Walmart.
Cathy Sparks is a 25-year NIKE leader, most recently leading as vice president, Nike Direct, EMEA where she has led the execution of CDA with the growth of digital and Direct within an integrated Nike Sport Marketplace. Previously she has held the roles of VP/general manager Global Nike Direct Stores, vice president Nike Direct Retail Concepts, vice president NA Nike Stores, general manager Emerging Markets DTC and general manager Korea DTC. Cathy started at NikeTown Portland as a store athlete, and has held positions of increasing responsibility across four geographies and global resulting in deep experience in marketplace transformation and consumer-led growth through brand, product and experiences.
Posted: March 7, 2023
Source: NIKE, Inc.
