JYVÄSKYLÄ, Finland — June 12, 2024 — Luhta Sportswear Co.’s brand Rukka has released a t-shirt made using SPINNOVA® fibers. The shirt comes in two different colors — deep blue and white. The shirt is made from a blend of 29 percent wood-based SPINNOVA fiber, 68-percent cotton and 3-percent elastane. Luhta Sportswear’s brand Icepeak has previously launched an over-the-shoulder bag for the Finnish athlete’s Olympic Team’s outfit for the XXIV Olympic Winter Games. The t-shirt is part of Rukka’s 2024 Olympic collection and the first product containing SPINNOVA fibers available online for consumers by the brand.
“We have set as one of our sustainability goals circular economy compliant collections by 2040. We are therefore particularly interested in material innovations that support this goal and work very closely with our material partners to find these. Spinnova, a Finnish pioneer in this field, is a good example of innovative material development,” stated Luhta Sportswear Co.’s Sustainability Director Annamaria Väli-Klemelä.
“We are very proud to have been chosen by an important Finnish brand like Luhta to be the material of choice for their new product. This is a showcase that our fiber can be used in different applications and use cases. As we have mentioned before, while Spinnova’s core is to sell and deliver fiber production technology, we will continue important brand collaborations to help the market find increasing use cases for our fiber and to show what it can do,” said Tuomas Oijala, CEO of Spinnova.
T-shirt is available in Rukka’s online store in Finland.
Posted: June 12, 2024
Source: SPINNOVA PLC
