INDEX 11 Exhibitor Preview: Celanese Emulsion Polymers

DALLAS — March 18, 2011 — Join Celanese Emulsion Polymers at INDEX 2011 to discuss options in
manufacturing nonwovens with higher levels of performance AND better economics. The maker of Elite
Ultra polymers will present the value propositions of various product offerings, including VAE and
acrylic-based polymers, which act as the primary fiber binding agent and offer functional
properties. Elite Ultra polymers deliver high wet strength to disposable wipes while Elite Ultra
Soft, another polymer emulsion based on vinyl acetate/ethylene, offers high wet strength with the
added benefits of softer hand feel and superior absorption properties. Elite 20 offer superior
absorbency for medial nonwovens. Ask a Celanese representative how you can use vinyl based resins
as an alternative to Styrene-Butadiene-Rubber (SBR) copolymer and all-acrylic technologies. The
company’s R&D technology team in Frankfurt will develop prototypes and fine tune
technology/manufacturing solutions for product makers interested in the extra value of vinyl-based
emulsions.

Posted on March 21, 2011

Source: Celanese Emulsion Polymers

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