Heytex Bramsche GmbH, Germany, has established a U.S. subsidiary, Heytex Corp., in Hendersonville,
N.C. The new subsidiary will distribute HEYTex® branded products including coated and laminated
textiles for large-format digital print media; textiles for tarpaulins, architecture and outdoor
applications; and textiles for industrial applications such as automotive, biogas, plants and
military. Industry veterans Joe Trnka and Bruce Walker have been named regional sales managers for
the new company.
“Maximum proximity to the market and our customers is the prerequisite for sustainable
growth,” said Heytex CEO Dr. Heribert Decher. “In particular on the important U.S. market we want
to make more efficient use of our potential from now on. Therefore, the establishment of the new
Heytex Corp. run by experienced experts in this industry is a consequent step in connection with
our global growth strategy.”
July/August 2012
