WILMINGTON, Del. — November 3, 2014 — DuPont Fluoropolymer Solutions and Old Toledo Brands have launched DuPont™ Teflon™ brand apparel, a new line of clothing which extends the Teflon® brand beyond an ingredient textile finish. The lifestyle line of apparel is designed and manufactured by Old Toledo Brands for people who want to be able to live, work and play.
The Teflon brand apparel collection includes pants, shirts, fleece and jackets. The new menswear collection of Teflon brand apparel will be launched on Amazon.com and sold by other retailers. There are plans to expand into other categories including uniforms, women’s and kids’ apparel, and home textile products.
“Teflon™ brand apparel has a built-in technology that creates a molecular shield around the fibers,” said Marc Kaufman, chief executive officer of Old Toledo Brands. “This provides an invisible force field for the fabric to protect against spills, dirt and stains.”
The Teflon® brand has been in the textile market since the early 1960s, communicating the benefit of repellency and ease of care. Although the Teflon® brand has been around many years, it continues to be a highly regarded and recognized brand at the consumer level and to ensure the brand presence in this market. DuPont believes that a clothing line carrying the Teflon® brand would be a new compelling story to tell. In fact, recent consumer research indicates that more than 75 percent of shoppers found the Teflon™ brand apparel concept appealing and were willing to pay more for these garments.
“We are excited to launch this new collection of Teflon™ brand apparel and to be working with Old Toledo Brands, our exclusive Teflon™ brand apparel licensee,” said Ella Rabil, Teflon® brand licensing manager. “This line will provide consumers with easy-to-care for clothing that does not compromise the look, color or breathability of the fabric and meets the Teflon® brand promise.
Posted November 4, 2014
Source: DuPont Fluoropolymer Solutions
