SAN FRANCISCO — September 17, 2020 — Siren, a technology company that has developed a breakthrough remote patient monitoring application using sensor-embedded fabrics, announced today the appointment of Andrei Marinescu as chief marketing officer. Andrei has more than 20 years of experience, leading growth marketing at both early-stage startups and $1 billion+ companies. In this role, he will report directly to Ran Ma, the CEO and co-founder of Siren. His expertise in customer acquisition, user engagement and retention, analytics and brand development will drive top-line growth of the company’s first product, an FDA-registered temperature monitoring sock that connects wirelessly to a software application, allowing healthcare practitioners to detect early signs of inflammation in patients at risk of developing diabetic foot ulcers.
Andrei was most recently chief marketing officer at Albert, a fast-growing financial technology company. In this position, he helped scale the company’s revenue by 25x over the course of two years. Previously, he was the first CMO at Ring, a home security company acquired by Amazon, and Viddy, a mobile video sharing startup. Prior to these roles, Andrei was the first marketing hire at Hulu, where he helped launch the Hulu Plus subscription service and grow the business to 3 million+ subscribers and a $500 million revenue run rate in 2 years. Andrei also served as a partner at 500 Startups, an early stage venture capital firm and seed accelerator where he championed the firm’s investments based in the Los Angeles area.
“I am thrilled to join the Siren team at this pivotal time in the company’s commercialization of its first product,” Andrei noted. “My background as an investor and operator gives me the context to recognize the enormous potential at Siren. The company’s current products not only offer a compelling economic value proposition, they also provide an enormous health benefit to patients and their care providers in managing a serious chronic disease. Furthermore, the platform nature of Siren’s technology, both in hardware and software applications, presents a tremendous opportunity to address entirely different disease states and move into adjacent markets.”
Ran Ma, CEO and founder of Siren, commented: “Andrei’s background in scaling consumer-based businesses will complement our strong existing core competency in commercializing medical devices. Our technology sits at the unique intersection between medical device, remote patient monitoring, and consumers, and we believe Andrei represents an excellent fit in to help capture the best of both worlds. We have known Andrei for a long time and are confident in his ability to deliver results, accelerate our growth, and optimize our customer acquisition funnel.”
Posted September 17, 2020
Source: Siren Care
