WEINHEIM, Germany — March 30, 2023 — No one sees it but almost everyone’s wearing it: VLIESELINE®, the multipurpose interlining fabric, adds stability, shape and warmth to almost every garment. Now, this groundbreaking material is celebrating its 75th jubilee, providing the perfect excuse for Weinheim-based Freudenberg to look back on an extraordinary success story.
Born out of necessity, now a brand leader in Europe
Freudenberg’s iso-elastic nonwoven interlining — developed by Dr Carl-Ludwig Nottebohm — not only revolutionized the textile industry but also transformed the work of sewing enthusiasts and fashion houses. The invention was given the brand name VLIESELINE and soon proved itself as a multipurpose and indispensable sewing accessory, which led to it being dubbed The wonder under in the company’s in-house magazine in 1954. And VLIESELINE lived up to its auspicious name. The material was initially developed as a substitute fabric and produced for the first time in 1948. It began its rise to fame in the fifties and sixties and, in its own way, contributed to the economic boom. From then on, this nonwoven fabric from Weinheim fascinated the trade press, theatrical costumers, fashion houses and designers, even featuring on numerous couture catwalks. After an economic dip in the seventies, VLIESELINE returned as strong as ever in the years that followed.
A finger on the pulse of social media and sustainability
Offering an optimal fit, stylish effects and a cosy warmth, VLIESELINE products lend a certain something to custom accessories, garments and creative handicrafts. The motto Be creative with VLIESELINE reflects the brand’s strong position in the creative and handmade sector. This is demonstrated by a wide-ranging assortment of brand communications. VLIESELINE can be found online at www.vlieseline.com and on social networks such as Instagram, Facebook and YouTube. The brand also has a presence at numerous trade fairs, such as Handarbeit und Hobby (h+h), to be held in Cologne, Germany, March 31-April 2, 2023. VLIESELINE® also has its finger on the pulse when it comes to sustainability — with products made from natural fibres such as soy, bamboo and cotton, nonwoven fabrics made from up to 100 percent recycled materials such as PET bottles and environmentally friendly production processes.
Posted April 4, 2023
Source: Freudenberg Performance Materials
