The Netherlands-based ADVANSA — a polyester fiber and filament manufacturer with production
operations in Germany and Turkey and a research and development facility in Turkey — will debut its
products in the US market at Outdoor Retailer Summer Market in Salt Lake City next month. The
company, which caters to the apparel, home and technical textiles sectors, will be offering
thermoregulation products for performance sports apparel and footwear at the show.
“The US market is a new frontier for ADVANSA,” said Gerard Illeras, the company’s active
sports wear market manager. “As our scientists develop meaningful and innovative new polyester
technologies, we will respond to the many requests we’ve received to launch them globally — not
only in our current European, Middle Eastern and African markets, but also in the United States as
well as Asia.”
ADVANSA will maintain sales offices in New York City and Dallas, and a marketing office in
Charlotte. The company — originally a joint venture between Wilmington, Del.-based DuPont and
Turkey-based Haci Omer Sabanci Holdings AS, and operating under the name DuPontSA — assumed its
current form when DuPont transferred its interest to Sabanci in 2004 and was renamed ADVANSA in
March 2005. The company offers partially oriented and textured polyester staple fiber and filament
yarn under its own brands, which it will introduce in the United States, as well as under licensed
brands including Coolmax®, Dacron®, Thermolite® and other DuPont brands to which it has exclusive
rights in Europe, the Middle East and Africa. It also produces polyester intermediates and polymer
solutions.
July 8, 2008
