Iselin, N.J.-based global intimate apparel marketer Maidenform Brands Inc. has entered into an
agreement with New York City-based intimate apparel manufacturer Komar Co., giving Komar the
exclusive right and license to manufacture, market, sell and distribute women’s and children’s
sleepwear, women’s long underwear, and women’s swimwear under certain Maidenform brands to select
retailers in the United States, Canada and Mexico. The agreement is effective immediately.
“Our partnership will further establish Maidenform as a lifestyle brand and bring more brand
exposure to both current and new customers in the [United States], Canada and Mexico,” said Maurice
Reznik, CEO, Maidenform. “These are natural line extensions for Maidenform, and will serve
different consumer needs and market segments while increasing our visibility at department stores,
chains and mass merchants.”
“As the Donna Karan® and DKNY® sleepwear licensee, we have come to know and respect
Maidenform,” said Charles Komar, president and CEO, Komar. “We are very excited to be partnering
with Maurice and his team to expand the Maidenform family of brands into new categories.”
September 15, 2009
